IP address: 54.188.247.0Time: 2016-09-25T16:07:10ZURL: http://www.youtube.co.id/watch%3Fv%3DhqLnsroPDyo%26feature%3DrelatedWe continue our 2015 Cannes Lions wrap-up today with a gallery of the Grand Prix and gold Lion winners in the Outdoor category. Only two of the campaigns were done by U.S. agencies, but TBWA\Media Arts Lab made it count by winning the Grand Prix for Apple. Also check out yesterday's gallery of the top Film and Film Craft winners. World Gallery, Brendan O, Cielo D, Jirasak P, Cole R, Teppo K Agency: TBWA\Media Arts Lab Los Angeles/Apple Cupertino —Apple found photos it liked from 162 iPhone 6 users around the world and put them on billboards. In all, the campaign featured more than 10,000 installations in 73 cities in 25 countries. Apple called it "the largest mobile photography gallery in history." Agency: Prolam Y&R Santiago, Chile —Kids aim their phones, firing squad style, at classmates in this anti-cyberbullying campaign from Chile.

Copy reads: "One shot is enough. Cyberbullying represents one of the main causes of depression and suicide among kids at school. If you have a smartphone, use it wisely. Don't kill anyone's self-esteem. The work also won gold in Press. • Ecofill Ink Cartridges Cyan, Magenta, Yellow, Black Agency: Ogilvy & Mather Colombia Bogotá —This fun Colombian campaign illustrated the perils of printer ink running out with amusing scenes—one for each of the CMYK colors—showing people losing their clothes at the worst possible time. • Alghanim Motors - Honda/Honda Accord GPS Confusing Indian, Confusing Iranian, Confusing Arab Agency: Impact & Echo BBDO Safat, Kuwait —Built-in GPS technology with "voice guidance at every turn" informs these quirky ads from Kuwait, with locals giving directions with absurdly snaking arms. • News UK/Sunday Times —Elton John, Richard Branson and Simon Cowell are fat cats indeed in these ads promoting the British newspaper's "Rich List."

• Abrinq Foundation - Save The Children B&W Dress, Blue Dress, Pullover, Sweater, Tunic Agency: Lew'Lara\TBWA São Paulo, Brazil —High-fashion clothes become a prison for children in developing countries in these striking Brazilian ads about child labor. Agency: BBDO Proximity Bangkok, Thailand —Notable yellers Alex Ferguson, Gordon Ramsay and Mick Jagger appear, in curiously repeating form, in these Thai ads for throat lozenges. Drumstick, Burger, French Fries Agency: BBDO Proximity Kuala Lumpur, Malaysia —Kids scream for food, and their mouths make the shapes of KFC menu items, in this Malaysian campaign. • 28 Too Many/FGM U.K., Sweden, Netherlands, Germany, Italy, Scotland Agency: Ogilvy & Mather London —This provocative campaign aimed to raise awareness that female genital mutilation (FGM) happens in Europe, not just in Africa and the Middle East. • No Somos Delito (We Are Not Crime) —Last December, Spain approved a "gag law" that limited Spanians freedom of protest.

To protest it, while not breaking the law, this group organized the first-ever hologram protest. • Water for Africa —At the Paris marathon in April, a Gambian woman named Siabatou Sanneh made headlines worldwide by walking the course with a 44-pound water container on her head—to raise awareness about the difficulties African women face in accessing clean drinking water.cat room air purifier • Sport Clube Do Recifebest spray carb cleaner Agency: Ogilvy São Paulo, Brazilwill a dvd lens cleaner work on ps3 —The rivalry between Brazilian soccer teams Sport Club do Recife and Náutico can often get violent. So, Recife came up with a great solution—training the mothers of fans to be security guards to keep an eye on their kids.

• ZDK Gesellschaft Demokratische Kultur/Exit-Deutschland Nazis Against Nazis: Germany's Most Involuntary Charity Walk Agency: Grabarz & Partner Hamburg/GGH Lowe Hamburg —When a group of neo-Nazis arrived for a march in Wunsiedel, Germany, little did they know they'd be raising money to fight their own cause. Agency: Leo Burnett Buenos Aires —In a country with a high car-accident fatality rate, Samsung designed a system for Samsung trucks that used a wireless camera in front and four outdoor monitors in back to let drivers behind the trucks better see the road ahead. —This digital billboard uses facial recognition to recognize when people are paying attention to the image of a bruised woman. As more people looked at the ad, her bruises and cuts healed faster, communicating the benefit of not turning a blind eye to the problem. • Xiao Zhu/Air Purifier —Xiao Zhu, a Chinese company that sells air purifiers, called attention to the country's pollution crisis by projecting the faces of crying children on the smoke coming from Chinese industrial plants.

• States United to Prevent Gun Violence Agency: Grey New York —Grey opened a real-looking gun store on the Lower East Side of Manhattan and invited first-time gun buyers to check it out, with hidden cameras rolling. The agency put disturbing tags on each weapon, indicating which models were used in particular mass shootings, unintentional shootings, homicides and suicides. • City of Buenos Aires/The Buenos Aires Public Bike System Agency: The Community/La Comunidad Miami —"Never stop riding," said this eye-catching animated campaign promoting city bikes, with hunters on the back wheels chasing prey on the front wheels. The campaign also won the Grand Prix and two gold Lions in Press.World’s First Study in Malaysia Proves Effectiveness of Sharp’s Plasmacluster Ions and Air Purifying Technology in Fighting HazeDecember 23, 2014 at 7:13pm SHAH ALAM, DECEMBER 2, 2014: In Malaysia, air pollution has been a growing social concern in recent years. Three main sources have been identified for air pollution: exhaust gas from automobiles and motorbikes, primarily in urban areas;

haze presumably caused by weather conditions and forest fires in Malaysia and neighbouring countries; and pollutants generated through industrial activity. This air pollution is continuously measured by more than 50 general environmental air-monitoring stations operating throughout Malaysia. Air quality is measured on a dedicated scale—the Air Pollution Index (API)—and reported to the public. The API includes five parameters (PM10, CO, NO2, SO2, and O3 [ozone]) and classifies air quality into five levels: good, moderate, unhealthy, very unhealthy, and hazardous. When it comes to controlling air pollution in Malaysia, one of the biggest challenges is haze. The problem of haze is not limited to Malaysia; it also affects countries throughout Southeast Asia. The worst haze readings so far in 2014 were recorded in Klang Valley on March 14, when API readings reached the “hazardous” level in Port Klang (352) as well as in Banting, Selangor (316). That day, in other parts of Klang Valley and Negeri Sembilan, “unhealthy” API readings were noted in twelve locations: Kuala Selangor (152), Petaling Jaya (186), Shah Alam (165), Batu Muda (176), Cheras (147), and Putrajaya (176).

The major source of haze was reportedly 1,441 cases of open burning that occurred nationwide that day. During March 2014, Sharp collaborated with University Putra Malaysia, a prestigious institution in the field of environmental science, to collect and analyze haze samples from various areas in Malaysia and to study the particle size distribution and organic chemicals found in haze. In terms of particle size distribution, the study found that PM2.5 (i.e., particles measuring 2.5 μm or smaller) accounted for an average of 73 percent of the particles in samples with “unhealthy” API levels (those scoring from 101 to 200) and for almost 100 percent in samples with “hazardous” API ratings (those scoring above 300) (Table 1). The smallest particles identified in this study were 0.0633 µm in size, which is about 40 times smaller than PM2.5. Particles with diameters smaller than that of PM2.5 are said to pose the greatest health risk, as they are fine enough to lodge deeply in the lungs through inhalation.  

Through analysis of the organic chemicals contained in haze, the study also found that only small amounts of organic chemicals were present in samples with “moderate” API levels (those scoring from 51 to 100), whereas samples with “hazardous” API levels (those scoring over 300) contained more than 10 times the amount of organic chemicals. These organic chemicals included toluene, a component of agrichemicals and petroleum that is designated as a harmful substance; and 2-Pentanone, 4-hydroxy-4-methyl (also known as pentanone), a component of diesel and jet fuel.   With the above analysis in mind, Sharp proceeded to examine how effectively the air treatment technologies incorporated into Sharp’s Plasmacluster Ion (PCI) air purifiers could counteract haze. Three Sharp PCI air purifier models—the KC-D60, KC-D40, and FP-E50—were installed in separate 25.6 cubic-meter spaces and set to Haze Mode*1. The air purifiers required around 22 minutes, 38 minutes, and 25 minutes, respectively, to remove 99 percent of haze particles sized 0.0633 µm or larger (Table 2).

A further experiment with the Plasmacluster devices showed that they worked to effectively reduce two components found in haze: toluene and pentanone. After 24 hours, they had removed 91 percent of toluene and 44 percent of pentanone, with those numbers increasing to 98 percent and 70 percent after 48 hours (Table 3).  This study—the first of its type in the world—successfully demonstrated that the air treatment technologies employed in Sharp air purifiers could provide excellent protection from haze. With the goal of creating a healthy environment in Malaysia, Sharp will continue to advance its Plasmacluster Ion technology and air purifier technologies through ongoing research, while also communicating the effectiveness and efficiency of these technologies.   Notes:*1 Optimally designed for the haze season, Haze Mode combines Sharp’s unique 3-step dust-collection system with controls to adjust the  airflow rate, thereby providing high collection efficiency while limiting noise.