LG gives a peek into its 'Signature Series' productsLG Electronics recently held the fourth edition of its annual technology convention 'LG India Tech Show'. At the event, the South Korean electronics and counsumer technology major showcased its 'Signature Series' which comprised OLED 4K TV with Dolby Vision, 12KG front-load washing machine, Knock-on Door-in-Door refrigerator, and air purifiers.Besides these, the company also displayed its latest K series smartphones K7 ad K10.LG OLED 4K TV with Dolby Vision: The new G6 and E6 series OLED TV from the company feature 4K Ultra HD resolution and high dynamic range (HDR) capability. Certified as UHD Premium by the UHD Alliance, the series supports the industry-standard HDR formats including generic HDR and DolbyVision technology, making them among the firsts to be compatible with all formats. New LG Signature OLED TV models feature the company's webOS 3.0 smart TV platform. LG makes a renewed pitch at Indian mobile handset market Air Purifier: LG claims that LG Signature air purifiers are the "only Air Purifier that cleans air before your very eyes".

The air purifiers allow the air cleaning process to be a visual experience with their innovative transparent panel. which air purifier is best ukEquipped with Aqua-Cyclone feature, the air purifiers harness the power of water to filter out harmful chemicals and contaminants. how much does ac coil cleaning costEquipped with LG's Semi-Permanent Filter System, they allow consumers to remove, wash and reuse the filters for up to 10 years.12 Kg Front Load washing machines: These machines come with 24"mini washer and boasts of various cycles for washing clothese like professional cycles for premium clothes, gentle cycles for delicate fabrics and special washing and restoration cycle for functional clothes. best apartment size air purifier

The inverter heat pump technology dries clothes at a temperature as low as 600 C, thus minimizing fabric damage and at the same time reducing energy consumption by up to 50%. It has an auto detergent dosing system, auto optimal wash cycle along with smart technology supported by Wi-Fi. LG K10 Review: Decent performer marred by bad pricing Knock-on Door-in-Door Refrigerator (950 ltrs): This refrigerator lights up and becomes transparent when you knock on the door allowing you to check what is inside the refrigerator without opening the door.The right Door-in-Door is accessible from a simple push of a button and can also be accessed from inside, making it easy to load with frequently-used items like snacks, drinks, lunches and more. There's a feature to provide additional easy access storage space via a trigger at the bottom of the door. Twin Wash technology washing machine: LG Twin Wash washing machine is, according to the company, first of its kind technology that enables users to wash two separate loads at the same time.

The washing machine has a capacity of 21Kg, said to be the biggest capacity in the Indian market till now. The product comes with 10-year warranty on inverter direct drive motor.The Indian unit of the Korean consumer electronics giant LG Electronics is putting together an online strategy / policy to be able to make its products easily accessible on the various e-commerce platforms in India. The management is hoping to complete this exercise within the current fiscal. Kim Ki Wan, managing director, LG Electronics India told dna that the company has never had a policy for online sales (in India). "We are shaping our internal policy (for online sales) and are studying marketability and growth of online among other things. Within this year I will finalise our online strategy," said Wan, adding that the contribution from online/e-marketplaces was still very small for the company. This development by LG Electronics India is a crucial one considering, the company had in October 2014, issued an advisory clearly stating that it has not authorised any e-commerce company/web portal to sell LG products – television and audio products, home appliances, air-conditioners and mobiles – in India for and/or on behalf of the company.

The company had said it does not take responsibility for the genuineness of LG products sold through any of the web portals in India, and retained the right of not extending additional services/warranties to such LG products. In fact, a section of dealers had very prominently displayed the advisory inside their respective showrooms to dissuade consumers from buying LG products online. While the company's 'not so appealing' approach to dealing with online sales had gone viral on social media it was also widely debated by consumers and e-marketplace operators alike. Wan said, "It's (online sales) not by us but some dealers. They supplied (LG products) to online. It's our headache but we have to protect consumers because they are not guilty (of buying from e-marketplaces). While I am working on solving it we are also firming up our policy for online sales strategy. It's not that easy. We also have to protect our offline retailers. There are many ways of doing this. In fact, we have successfully transformed in markets like the US and Europe.

Taking that reference we will soon make an India specific online strategy." In terms of overall India business and growth strategy for coming years, the company will be going aggressive on selling mobile phones and is of the view that handsets will be the next growth driver. "The market is huge in India and we see a lot of potential for mobile phones. Unfortunately, because of some internal reasons we have not been very successful with this category in India for the past several years. However, after conducting an in-depth study, we have started local production of mobile phones to expand our market coverage and market share gradually," said Wan. On the internal reasons for mobile phones sales not picking up, Wan said that the company ignored the Indian consumers for this product category. When certain mobile phones were launched globally, they were not made available in the Indian market leaving consumers disappointed. "We have been arrogant for mobile phones so I changed it after taking over last year.

In a very humble manner and modest approach we researched Indian consumers for mobile phones and have recently launched two models – K7 and K10 in the country. The new handsets are very nice products and are reasonably priced making it affordable for Indian consumers," said Wan, adding there will be continuous action in this space going forward. Flat panel display (FPD) televisions (TVs) is another category wherein LG was forced to tweak the pricing of its new LED TVs last year after Videocon's launch of competitive products at a much lower price. Sharing his views on the assessment of the market situation then, Wan said, "We have not been serious about that. I don't know why they played like that but I must also tell you, marketing is not that simple a job. An in-depth understanding of the consumer's buying behaviour and sensitivity to prices is very crucial to make an attractive proposition for a product in the Indian market." On product diversification with new launches in the form of water purifiers and air purifiers in the Indian markets, Wan said these were completely based on the consumer insights.