how to market air duct cleaning

Based on reader feedback, the editors at CM/Cleanfax are taking a look at the air duct cleaning industry. To get the inside scoop, they contacted the National Air Duct Cleaners Association. Although the industry has been around for many years, the term “air duct cleaning” is really a bit of a misnomer. Those in the know realize the need for comprehensive “HVAC system cleaning.” In fact, at their 2008 annual meeting in March, members of the National Air Duct Cleaners Association took a dramatic step toward re-shaping their organization as “NADCA — The HVAC Inspection, Maintenance and Restoration Association.” Contractors who started out as air duct cleaners 20 years ago are now experts in this broader range of services. This identity-altering event speaks volumes about the phenomenal growth and maturation of the “air duct cleaning” industry. In a 2005 report prepared for the U.S. EPA, researcher Hal Levin estimated the domestic air duct cleaning industry at $4 billion in annual sales revenue.

In that same study, Levin estimated “Building Remediation for Indoor Air Quality” (primarily for HVAC systems) at another $3.4 billion annually.
air purifier cause sore throatWith its expanded scope, members of NADCA have nearly doubled the size of their industry – just by looking at their industry with a clearer vision.
how to clean smelly car air conditioner People who suffer from allergy or asthma tend to be more sensitive to poor air quality and have long appreciated the benefits of HVAC cleaning.
air purifier coupon codeThis group represents the original drivers in the industry, along with consumers who purchase HVAC cleaning services simply “because it’s dirty” and want a clean home. Around 2001, mold captured media headlines and focused attention on the need for better indoor air quality.

HVAC systems – the “lungs” of a building – are the focal point for indoor air quality. As a result, the industry experienced tremendous growth. Looking ahead, with crude oil prices topping $100 a barrel and likely headed higher, society is engulfed in a new environmental movement that picks up where the 1970s left off. Terms like “reducing carbon footprints” and “energy conservation” are ubiquitous in today’s media. Given that professionally cleaned and maintained HVAC systems can save an estimated 30 percent of energy costs attributed to HVAC systems (the largest source of energy consumption in U.S. buildings), industry experts believe the desire for energy efficiency will soon surpass IAQ as the primary driver for the industry. For those who possess the knowledge, skill and wherewithal required to do the job right, the market for HVAC inspection, maintenance and restoration presents a rapidly-growing opportunity. Duct Cleaning > Informational Resources Welcome to the Information Resources section of Abatement Technologies’

Air Duct Cleaning Web site. Here, duct cleaning professionals can access information about the duct cleaning business, find answers to Frequently Asked Question (FAQs) and learn more about the technical advantages of Abatement’s powerful line of Portable Vacuums, Air Compressors, Agitation Devices and specialty Air Duct Cleaning Tools and Accessories. Discover how Abatement Technologies®, the industry leader for air duct cleaning equipment, can help you provide a high-quality duct cleaning service. Find out what other contractors have to say about our state-of-the-art equipment for duct cleaning. Learn about proven marketing assistance in the form of professional brochures and training DVDs to help you build a successful business. Understand how Abatement’s patented duct cleaning process removes caked on dirt and debris from residential and commercial air ducts. 10 reasons to select Abatement HEPA-AIRE Portable Power Vacuums for source

NADCA expert exposes “bait & switch” marketing tactics, then uses equipment from Abatement Technologies to show how to clean ducts properly. Learn about the advantages of the HEPA-AIRE cleaning method compared to Increase profits with air duct cleaning services to an ever-growing Indoor Air Quality (IAQ) market opportunity Frequently Asked Questions about Abatement Technologies’ duct cleaning equipment and high-performance HEPA filters. Learn how Abatement’s Variable Frequency Drive (VFD) improves efficiency and performance in our top-of-the-line H2500IV Portable Power Vacuum and H4500IV Learn how understanding true airflow ratings can help you make the rightMarket dryer vent cleaning services to both residential and commercial customers. To successfully market dryer vent cleaning services, you must continually make contact with customers through direct mail marketing, Internet marketing and face-to-face in public settings. Emphasize the importance of your service as you teach proper dryer maintenance and earn their trust and business.

Providing quality customer service and becoming an expert in your field will separate you from the competition. List dryer vent cleaning services in both online and print business directories. A free basic online listing usually includes your business name, address, phone number, email and website. Professional or priority online listings are available for a monthly subscription fee. In return, your ad will appear above other listings and you may have access to additional marketing tools to increase the number seeing your ad. Basic print listings in phone directories are usually free, but available for a fee are half- or full-page color or black-and-white ads. Design it yourself using web design software or hire a web designer. or Consumersearch for web design software reviews. You can find designers either locally or through free-lance for hire websites. Your site should describe the benefits of dryer vent cleaning, recommended frequency and the procedure you follow to clean them properly.

Include helpful articles teaching more on vent maintenance and cleaning. List your credentials such as licensing, certificates, association memberships, training and apprenticeships. Include testimonials from satisfied customers along with contact information and hours of operation. Update your website often. Create marketing materials like brochures and flyers to distribute throughout residential and commercial areas. Contact homeowners' associations, condo and apartment management companies and retailers to get permission. Include your business name and contact information, a brief summary of your services and hours of operation. Also mention special services such as on-call emergency services, air duct cleaning or free consultation. If you face any distribution restrictions, simply mail your materials. The U.S. Postal Service offers targeted business marketing distribution services. Pay for postage and a targeted mailing list and the Postal Service will take care of the rest. Join local networking associations to meet other owners.