air duct cleaning marketing plan

Duct Cleaning Improves Indoor Air Quality Breathe Easy with Cleaner Air Since you rarely see your home's ductwork, it can be easy to take for granted. But like anything else in your home, it gets dirty and needs periodic cleaning. Dust, dirt and debris that collects inside your ducts can have a ruinous effect on the quality of your indoor air. To make sure your family is breathing the cleanest air possible, regular duct cleaning should be a part of your overall HVAC maintenance strategy. With periodic duct cleaning, you can help ensure: A fresher, cleaner smelling home Relief from airborne allergens Indoor air that is healthier for anyone with respiratory conditions Maximum efficiency from your HVAC system Reduced wear on HVAC components like air conditioner coils, furnace filters and blowers When to Have Your Ducts Cleaned Duct cleaning should generally be performed every three to five years, but the ideal frequency depends on a number of elements.

Factors that make the need for duct cleaning more frequent include: Pets in the home Large families living under one roof Family members with asthma, allergies or other respiratory conditions Recently installed HVAC system Direct Energy's duct cleaning service partner, Alberta Home Services, is an award-winning company that has served Southern Alberta with excellence since 1986. The Calgary-owned business combines industry-leading training, rigorous hiring standards and the most advanced equipment to consistently deliver superior service at a great value. If you have questions about our services or want to learn more about whether your home could benefit from duct cleaning, contact Direct Energy's experts today. Furnaces and Air Conditioning – How Do They Work Together? Importance of a Professional Installation Can a Humidifier Help Your Home? Signs Your Air Ducts Need CleaningIndustry: Air Duct Cleaning / St. Louis HVAC & Air Duct Cleaning (and maintenance) Company offers superior air duct cleaning services throughout the St. Louis area.

This company has been operating for over a decade and brings superior expertise and knowledge to each job they complete. The company came to Silver Scope Web Design for a website redesign that would update the overall look of their site. In addition, they were looking for improved functionality and usability in order to make this website an integral part of the company's overall marketing plan.
air duct cleaning and mold remediationOur skilled designers created a clean website for St. Louis HVAC & Air Duct Cleaning Company that is clean and easy to navigate and is packed with SEO content from our original copywriters.
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Heating, ventilation, and air conditioning (HVAC) systems have been shown to act as a collection source for a variety of contaminants that have the potential to affect health, such as mold, fungi, bacteria, and very small particles of dust. The most effective way to clean air ducts and ventilation systems is to employ Source Removal methods of cleaning. This requires a contractor to place the system under negative pressure, through the use of a specialized, powerful vacuum. The debris can then travel down the ducts to the vacuum, which removes it from the system and the home.Heating & Air Conditioning Blackie's provides professional HVAC system, air duct cleaning and dryer vent cleaning. Our goal is to improve indoor air quality for homes and commercial buildings. Our thorough, professional air duct, HVAC system and dryer exhaust cleaning system removes dust, indoor air pathogens, odors and mold. We inspect and clean the following systems: A well maintained and clean air system helps your heating and cooling system run more efficiently and creates a more comfortable indoor environment.

We can remove any present mold and mildew from your duct work, lessen the amount of dust in your home, and eliminate odors caused by a neglected system. Give us a call today so your family can start breathing easier and you can start reducing energy costs.Indoor Air Quality · “Being the brand leader in our market makes direct response marketing essential,” says Justin M. Bates, president of Stanley Steemer in Dublin, Ohio. “Especially in an industry like carpet cleaning, where it’s easy to get into the business — we have more than 52,000 competitors across the country.” Justin is the latest Bates to helm the Stanley Steemer business — a family operation started by Jack A. Bates in 1947. During the next 60-plus years, Stanley Steemer has grown into America’s largest carpet cleaning company with more than 300 stores in 49 states. By 2008, with a national ad spend reaching into the tens of millions of dollars, a well-known vanity phone number (800-STEEMER) and jingle (“Stanley Steemer gets your home cleaner!”), the company was the established leader in the marketplace, both by size and quality.

But the Great Recession hit Stanley Steemer hard. With consumers lacking the funds for outside home cleaning services, the stretch between 2008 and early 2012 was one of the toughest in the company’s history. That changed with a revitalized multi-channel marketing plan that combines DRTV and digital targets to maximize Stanley Steemer’s exposure to its key demographics. Beginning in the second half of 2012, and continuing throughout 2013, this new campaign, according to Bates, has driven record sales. When Jack A. Bates started the company in 1947 as Jack Bates Carpet Cleaning, he could not have foreseen the company that today contends that it “wrote the book on clean.” When his son Wesley graduated from college about 20 years later, though, they began to work on the device that would change everything — their own version of a carpet-cleaning machine. The dual-wand cleaning machine debuted in 1976 as the “Stanley Steemer,” a name coined by Jack and Wesley Bates during the engineering process.

The name was inspired by both the Stanley Steemer automobile and the machine’s water cleaning technology. It wasn’t too long before the company was renamed after this breakthrough device. When Justin Bates — Wesley’s son and Jack’s grandson — took the helm of the business in January 2007, Stanley Steemer was coming off of a record year. And Justin was already a veteran of the business. “I’ve been with Stanley Steemer all my life,” he says. “I started on a truck, cleaning carpet, more than 20 years ago, and I’ve worked in all facets of the business since.” And though Stanley Steemer has been Bates’ only employer in his adult life, he credits his early involvement with athletics in helping to shape him. “Athletics taught me commitment, leadership and how to compete,” Bates says. Competition is nothing new for Stanley Steemer. The company offers cleaning services in many spaces beyond carpet: tile and grout; and carpet sales and installation.

But what Stanley Steemer faced in the Great Recession of 2008 was one of the biggest competitive challenge in its long history. Though Stanley Steemer has been a stalwart in national DRTV advertising since 2000, nothing could have prepared the company for the upheaval it would face in the aftermath of the market crash of 2008. Consumers cut back heavily on discretionary spending, sending Stanley Steemer — which just two years before posted record sales numbers — spiraling. The company’s sales numbers were off in 2008 and 2009, before recovering slightly in 2010. But sales again dipped in 2011 and early 2012 — and Bates needed to find an answer. “Direct response marketing is effective and results-driven, as well as cost efficient,” Bates says. “The targeting capability of certain DR channels also allows us to advertise different services — hardwood floor, tile and air duct cleaning, or water-damage restoration — or promotional offers that we believe will resonate most to a particular region or customer segment.

As part of our overall strategy, DR provides efficient reach and effective call-to-action." Though Stanley Steemer was outspending its competition in early 2012, those campaigns weren’t driving the results the company wanted. In the middle of last year, the company connected with New York-based Horizon Media to reassess its media strategy. What was the goal? Simple, really: to drive bookings and grow sales via the company’s toll-free number and website. With success measured monthly by year-over-year sales lift, it wouldn’t be hard to tell if the campaign was working. But what needed to change about the campaigns themselves? “A call to action is extremely important,” Bates says. “Gathering feedback and making any necessary adjustments is also a key part to making our campaigns successful — and to staying relevant to our customers.” Those adjustments began by understanding that the company’s key customer segment — which it calls “home proud” — is women between the ages of 35 and 64.

Research conducted by Stanley Steemer and Horizon Media showed that this group still watches TV but was most receptive to hearing about home cleaning services in specific environments — during news and primetime crime programming. This meant that Stanley Steemer’s TV campaigns needed to become more targeted not only by network and daypart — but also seasonally. During the years following the Great Recession, Stanley Steemer had struggled balancing spending relative to sales performance. Horizon suggested that the company streamline its spending on fewer networks, while increasing its presence and upgrading its programming selection to its targeted segment. Stanley Steemer also decided to undertake a stronger digital presence to reach this same market. Again, with Horizon Media’s help, the company learned quickly that it could make hay on its competition, as many of its national and local competitors were underutilizing — or simply non-existent on — digital channels.